What fashion will await us in the next 12 months? The 202 2 fashion trends begin with a March attentive to what surrounds us: surreal collaborations (ste), campaigns to take your breath away and add to your couture wishlist, capsules with a high level of street (style) desirability.
Day by day all the news from the world of fashion, shopping, scouting and initiatives for April 2022.
There are thin perimeters in rose gold, very sensual bold silhouettes, sinuous movements, delicate reflections, the premises-promises of the season's fashion collaboration are a coming and going between the 90s-00s and the contemporary with an eye, literally, to the future. Hailey for Vogue Eyewear is the collection of the iconic eyewear brand and the iconic entrepreneur who is now the new muse and co-designer of a special capsule. “This collaboration is special for me, because it gave me the opportunity to co-design frames that are both natural, playful and trendy. I had fun working with the Vogue Eyewear team and creating the collection campaign,” said the topmodel, who oversaw the creation of the 8 models (4 sunglasses and 4 optical) with a dedicated signature-logo on the temples. The collection, available on vogue-eyewear.com/it and in selected stores, is accompanied by a campaign set in a Los Angeles villa to immerse fans and enthusiasts in Hailey's jet-set vibes. “I am convinced that glasses are the perfect accessory to add something extra to the look. In this collaboration, we tried to come up with options to suit any style.”
Mansur Gavriel launches the Raffia collection (accompanied by a campaign with dreamy shots), a quartet of models for the Spring Summer 2022 season that recall sunny beaches and breathtaking sunsets. From the (already iconic) Lilium bag to the Cloud Clutch, passing through the card holder and the mini shoulder bag, clean lines, minimalist silhouettes, à porter emotions in warm, buttery, cocoon colours.
“Creating something good, generating emotions, respecting the brand's heritage” is the premise-promise of Darren McKoy, the new global creative director of Dr. Martens who wishes to (re)write an unprecedented path together with the iconic shoewear brand of infinite generations. A holistic approach that goes beyond simple design and aesthetics, immersed in the subcultural heritage of Dr. Martens, which is constantly evolving, will be the philosophy adopted by the creative director who has always been linked to Dr. Martens from the moment he, as a young schoolboy , he wore his first pair of shoes that he never separated from.
Triumph announces the launch of Comfort My Way , a new campaign that celebrates comfort as a personal and unique sensation, capable of bringing every woman to that positive attitude that makes her feel good about herself in every moment of life. Starring the campaign? The remake of a cover of a very famous song and 4 influencers to discover in this video… “Women and their needs are at the center of everything we do. As a brand in constant dialogue with our customers, we have understood that for them comfort is no longer something to be experienced only during moments of relaxation at home", said Isabelle Bernier, Head of Marketing Europe at Triumph. “It is a real attitude that allows them to feel good about themselves in every area, starting from clothing, up to everything they do in their life, the idea of comfort is something so unique and personal, that it should truly be celebrated.” PS Along with this special launch, also the debut of bra fitting sessions in selected Triumph stores to (finally!) find your comfort.
Credits by Marie Claire
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